What is the best way to brew coffee?

For some, brewing coffee is an art; for others, a satisfying morning or mid afternoon ritual; and for many, a timely task necessary to fulfilling a caffeine craving. Whichever category you fall into, knowing what brewing equipment to use is key to great tasting coffee. Stick to brewing equipment that doesn't require paper filters—espresso machines and French presses are best—this will ensure the wonderful aromas and oils of your coffee make their way into your cup instead of sticking to your filter. While strength is generally subjective to the coffee drinker, lower ratios of water to grounds will result in stronger coffee.

how to make a

French Press

Coffee: Coarse grind
Prep: 55g per 1 litre press OR 9 rounded tbsp

4-minute method (recommended) Allow boiling water to rest before pouring. After 30 seconds, give the coffee a shallow stir and place lid on press. Once 4 minutes is up, press pot.

Espresso

Single espresso: 7 -9g for 1-1.5oz
Double espresso: 17-18g for 2-2.5oz
Finely ground with a firm tamp. Optimum extraction time is 20-30 seconds.

Espresso based beverages:
Americano: espresso on top of hot water.
Cappuccino: equal parts steamed, textured milk and espresso.
Latte: 2/3+ steamed milk, 1/3 espresso.

how to use a

Drip Brewer

Drip Coffee Maker

Coffee: Medium fine grind or current LGT ground coffee
Prep: 60g per 1.6 litre carafe OR Round half cup per 12 cup carafe

Always use clean cold water and operate as per manufacturer's recommendations.

how to increase quality and save money using

Single Serve Coffee

Single Serve Machines

Coffee: Reusable single-serve coffee filters can be used with any single-cup machine. This option allows for the use of any ground coffee and eliminates the waste that accompanies pre-packaged single-serve options.
Prep: Use clean cold water. With the mesh filter in the basket, fill it with ground coffee, leaving ¼" of headspace. Add the lid, insert into your single-serve machine, select cup size and brew.

If you enjoy the convenience of single serve coffee at home - we can help you do it better!

Save Money: A 300 gram package of Level Ground Trading coffee will make 25 servings (12 grams per serving) in a Keurig single-cup machine. This will save you about 50% compared to purchasing pre-filled K-Cup® Packs.*

Reduce Environmental Impact: A reusable "MY K-CUP®" can be purchased for $19 at stores such as London Drugs or Canadian Tire. Now you won't have to throwaway unrecyclable pre-filled K cups!

Enjoy Quality: Our ground coffee is the optimal grind size to be used in a MY K-CUP®. Now, you can enjoy fresh, locally roasted coffee that you prefer.

	Caribou Coffee, Caribou Blend K-Cup®; 8oz cup	Tanzania Dark Ground; 8oz cup
Extraction Yield	17.04%	20.50%
TDS	1.12%	1.28%
Dose Weight	12.0g	12.0g
Brew Water Weight	205g	213g

Using a Level Ground coffee in the MY K-CUP® will produce a cup with a similar, if not higher, extraction yield and TDS to that of a mass-produced K-Cup®.

Coffee Quality: The coffee in the mass-produced K-Cup® must be staled in order to package it adequately. Inside of each cup is a small paper filter that catches more solids, yielding a clearer brew, but a decidedly more insipid flavour profile.

Brew Volumes: The 8oz brew method will yield a smoother cup with a higher TDS and more balanced flavour. The 10oz brew method will yield a cup with lower TDS and Extraction Yield that is higher bitterness and pepper-like notes due to the longer extraction time.

Environment	Freshness	Expense
K-Cups® are not recyclable—purchase a MY K-CUP® and STOP waste going to a landfill.	Purchase coffee that's fresh and local. Use a drip grind (for example, our ground coffee), that is suited for a single-serve machine.	By using our 300g coffees, your cost per serving is reduced to 35¢-45¢ per cup.*