Is the farmer better off with Direct Fair Trade?
Attached Files
- 2009 Green Coffee Purchases.pdf
- Green Coffee Purchasing History.pdf
- 2009 Payment to Bolivia (Dec 09).pdf
- 2009 Payment to Ethiopia (Dec 09).pdf
- 2009 Payment to Peru (Dec 09).pdf
- 2009 Payment to Tanzania (Dec 09).pdf
- 2009 Payment to Farmers (Dec 09).pdf
- 2009 Payment to Colombia (Dec 09).jpg
- 1997-2009 Payment to Farmers.jpg
1997-2009 Payment to Farmers
Over the last twelve years, Hugo Ciro (president of Level Ground Trading) has visited producer regions to meet with farmers, cooperatives, and exporters. On these journeys, he has sought to calculate "What the Farmer Gets" —a cost distribution for every pound of green coffee beans purchased and shipped to Level Ground Trading.
By calculating what the farmer gets on each shipment, we ensure that farmers receive a fair and sustainable share of the total price we pay for green beans. Level Ground is committed to ensuring farmers receive 65% of the price we pay per pound of green beans. We receive a transparency report from each of our trading partners to verify this. This is what we call, Direct Fair Trade.
Knowing what the farmer gets allows us to ensure that justice is inherent in every trade transaction. We import coffee directly and in 2009 we paid farmers on average 27% above the FLO certified minimum price.
A history of our payment to farmers in 2009:
View the history of payments since Level Ground's inception
Below is detail on the distribution of the payments by country:
Colombia
Of the price paid for Café San Miguel (at the port of Buenaventura), here's where the money flows:
- 67% Cash Payment to Farmers
- 15% Cooperan Coop & Expocafe (exporter). The Coop is responsible for milling costs, sorting and shipping the coffee to port.Exporter is responsible for arranging the export and shipping of the coffee
- 18% Direct Fair Trade Premium. This is an extra premium paid by Level Ground Trading. This premium is invested in the coffee farmer's community.
Historically, here's how Fair Trade has made a difference in farmer's pockets:
Peru
Of the price paid for Café Pangoa green coffee at port of Callao, here's how the payment is distributed:
- 71% - Cash Payment to Farmers
- 12% - CAC Pangoa Coop. The Coop uses this portion of the money to cover operating costs such as milling and shipping the coffee to port
- 17% - Direct Fair trade Premium. This is paid by Level Ground Trading and invested in the coffee farmer's community

Here's a record of Level Ground's trade with the farmers of CAC Pangoa in Peru.
Bolivia
Of the price paid for green coffee at the port of Arica (Café La Paz), here how the money is distributed:
- 67% - Cash payment to Farmers
- 27% - Agricabv. Milling plan and exporter's share of operating costs.
- 6% -Direct Fair trade Premium. This is paid by Level Ground Trading and invested in the coffee farmer's community

A historical record of Level Ground Trading's purchases of green coffee in Bolivia:
Tanzania
Of the price paid for green coffee at the port Dar es Salaam (Café Mbeya), here's how the money is distributed:65%- Cash payment to Farmers
- 65% - Cash payment to Farmers. This is the portion of the price that goes directly into the pockets of farmers.
- 30% - LIMA Ltd. LIMA Ltd is the Tanzanian company that operates community washing stations and a milling plant. LIMA also covers the cost for organic certification and the costs for exporting.
- 5% - Direct Fair Trade premium. This premium is over and above the fair trade minimum which is invested in the coffee farmer's community.

A historical record of Level Ground Trading's purchases of green coffee in Tanzania:
Ethiopia
Of the price paid for green coffee at the port of Djibouti (Café Awasa), here's how the money is distributed:
- 69% - Cash payment to Farmers
- 27% - Coop Union & Fero Coop & Exporter. The Coop is responsible for operating costs of milling and shipping the coffee to port
- 4% - Direct Fair Trade Premium to farmers. An additional payment invested in the farmer's community.

A historical record of Level Ground Trading's purchases of green coffee in Ethiopia:





