Fair Trade Coffee
How should I store my coffee?
The "enemies" of coffee are oxygen, light, heat and moisture. Reducing exposure to these enemies can be achieved by keeping coffee in its Level Ground package or by storing it in some other airtight container located in a cool, dark, dry place. By purchasing beans instead of grounds, you can improve storage freshness as a smaller surface area decreases susceptibility to oxygen, light, heat and moisture.
What is the best way to brew coffee?
For some, brewing coffee is an art; for others, a satisfying morning or mid afternoon ritual; and for many, a timely task necessary to fulfilling a caffeine craving. Whichever category you fall into, knowing which brewing equipment to use is key to great-tasting coffee. Stick to brewing equipment that doesn't require paper filters—espresso machines and French presses are best—this will ensure the wonderful aromas and oils of your coffee make their way into your cup instead of sticking to your filter. If you enjoy the clarity and taste of filtered coffee, try using manual brew methods which give you control over the water temperature—Melitta, Chemex, Aeropress, and the like are all excellent. While strength is generally subjective to the coffee drinker, lower ratios of water to grounds will result in stronger coffee. Visit our Coffee Preparation
page for more information and helpful guides.
We have chosen not to produce single serving packages of coffee due to the amount of packaging waste single servings such as pods create. Instead, we encourage the use of our eco-cube with a reusable coffee measure as a consistent and convenient method of measuring coffee for brewing. We understand that in large organizations pre-measured coffee is important, so we also offer commercial portion packs, available in selected varieties by the case.
Which coffee maker is your ground coffee suitable for?
We grind all of our coffee to a medium-fine grind. This grind may be used for most brewing equipment except espresso machines, which require a finer grind.
How is your coffee roasted?
At Level Ground we roast all of our coffees in a fluid bed air roaster. Here are some of the benefits to air roasting that we have found:
- Air roasting times are shorter—the longer & hotter the beans are roasted, the more flavour can escape. Rapid, consistent, convective heat penetration locks in flavour & aroma for a consistent roast and quality of taste.
- Air roasted beans are heated to exactly the same temperature at exactly the same time. Each batch of coffee is roasted to precisely the same temperature yielding coffee batches that are consistent in colour, flavour, undertones & aroma.
- Air roasting provides the roaster exact control over each batch of coffee. Beans are roasted to temperature not to ‘colour’.
- Air roasting filters off the chaff (skin) of the coffee bean entirely, meaning that nothing is “burnt” on. This results in a much cleaner bean for a smoother, less bitter taste in the resulting brew.
How is your coffee decaffeinated?
Decaf Colombia is decaffeinated in Colombia by DESCAFECOL. The plant is located in Manizales, in the heart of the coffee growing region. It is a process done to fresh green coffee beans which are then shipped to us directly.
DESCAFECOL uses a special combination of pure water and ethyl-acetate (EA) which allows for a gentle caffeine extraction from the coffee bean. Decaffeinated coffee, processed by the Water-EA method, is excellent for roasting.
EA is obtained from natural sources like sugar cane molasses. EA can be found in many natural products including: fruits, vegetables, and regular coffee. EA's consumption is free of any health risk and is FDA approved in "United States and Europe as a decaffeinating agent and food additive without any restrictions."
In this decaffeination process the combination of water and ethyl-acetate is used. In the extracting vessel, the EA, is circulated around the water soaked beans for extracting the caffeine. Then the mixture of water, EA and caffeine is drained from the extracting vessel. The extraction step is repeated several times, until the residual caffeine content is at or below the legal maximum level of 0.1%. (reference: ico.org)
Why is decaf only available in Decaf Colombia?
Similar to our fruit
and cane sugar
, Decaf Colombia
has been added to Level Ground's product line as a value-added product. By decaffeinating Decaf Colombia green beans in Colombia, Level Ground Trading is able to leave the value-added process in the local economy. Currently, our other origins do not offer Decaf coffee.
Dried Tropical Fruit
How is your fruit dried?
There are no additives or sulphides used in the preservation process of our fruit
; it is preserved simply through air-drying.
What is the shelf life of your fruit?
Shelf life for dried fruit is approximately one year; keeping it out of direct sunlight and areas of extreme heat will help to preserve your fruit
. Please find best before dates (month/year) located on the back of all fruit packages.
Are there traces of nuts in your fruit?
While Fruandes, our processing plant for fruit
, is not currently certified as being nut free, we are able to confirm that there are no nuts processed in the plant.
Is your fruit organic?
Fruandes, our fruit processing plant in Bogotá, Colombia is now certified organic by BCS ÖKO-GARANTIE
. Although fruit
is not certified organic, it is grown without the use of herbicides or pesticides. The first priority for Fruandes is to support small-scale farmers with a fair price for their fruit. Certification of mango, golden berries and pineapple is in transition for select farmers who have joined an organic conversion and certification program. Our natural cane sugar is now certified organic.
Why is the Tropical Fruit Mix taxable?
Under the Excise Tax Act (i.e Goods and Services Tax) any product, for example our fruit mix, containing more than one type of fruit is to be considered a "snack mixture" and is therefore subject to GST.
Where can I buy Level Ground Products?
Our coffee, fruit, and sugar can be found at over 300 grocery stores and cafés throughout Canada and over 50 stores in the United States. Please visit our store locator
to find a store convenient to you. Call us at 1.888.565.6633 if you're unable to find a location near you, or order directly online
Can I order directly from you?
Yes, please feel free to order online
, send us an email
or give us a call at 1.888.565.6633.
What is the cost of shipping?
Shipping costs are included in our webstore pricing; the price you see is the price you pay (not including applicable taxes).
Minimum size on webstore orders are $30.00 in Canada and $100.00 in the United States.
What can I do to keep the coffee packaging out of the landfill?
Level Ground Trading encourages you to return your packaging for our upcycling
program. To find a list of retailers who partner with us to reclaim packages for our upcycling program, use the 'filter' function on our store locator
Can I recycle the Cane Sugar packaging?
Yes, the sugar
packaging is Low Density Polyethylene (LDP) and can be recycled under the #4 category.
Do you offer alternatives to the smaller coffee packages?
Yes. For high volume coffee consumers we offer a 5 lb (2.2 kg) eco-cube, a recycled cardboard box with a resealable, valved plastic liner (which can be recycled under the #4 category).