What The Farmer Gets

Over the last ten years, our CEO, Hugo Ciro has set out on many trips to producer regions to meet with farmers, cooperatives, and exporters. On these journeys, he has sought to calculate What the Farmer Gets—a cost distribution for every pound of green coffee beans purchased and shipped to Level Ground Trading.

By calculating what the farmer gets on each shipment, we ensure that farmers receive a fair and sustainable share of the total price we pay for green beans. We receive a transparency report from each of our trading partners to verify this. This is what we call, Direct Fair Trade.

Knowing what the farmer gets allows us to ensure that justice is inherent in every trade transaction.

We import coffee directly and pay farmers 40% more than conventional coffee importers, and 19% above the Transfair certified minimum price.