Esperanza visits LGT!

esperanza.josh.thumbToday was a very special day for Level Ground Trading. Esperanza Castillo, from the coffee cooperative in Peru where we purchase our Peruvian green beans (CAC Pangoa), paid a visit to LGT, took a tour of our facility and met the LGT team. Earlier in the day Esperanza, Josh del Sol (LGT’s Roastmaster and QC Specialist) and Chantelle Mussell (LGT’s Creative Design & Multimedia Production) took part in a presentation at the University of Victoria entitled “One Cup at a Time: Tracing Fair Trade Coffee from Peru to Canada.” This presentation effectively communicated the importance and benefits of Direct Fair Trade from origin to cup.

The opportunity to introduce Esperanza to the Level Ground staff in Victoria is an exceptional way to provide our trading partners with insight to the operations of Direct Fair Trade here in North America. We were honoured to host Esperanza today and wish her a safe return home to Peru.
Level Ground has been trading fairly and directly with CAC Pangoa since 2005. Esperanza’s visit to Canada, the presentation at UVic, and the Level Ground tour, were all organized by Adina Grey, a Fair Trade PhD student at UVic. In January of this year (click here for blog post) Chantelle, along with three other employees, traveled to Pangoa to meet coffee farmers and our partners at the CO-OP to better understand the process of growing and shipping coffee to Victoria. They got to shake the hands that pick the coffee which is exactly what Direct Fair Trade means to us at Level Ground.